All Star Week and Focus Groups

Just got done with intern breakfast! FREE Breakfast burritos and fresh fruit are saawweeet! We talked about digital today, I learned a lot considering I really knew nothing about what digital entails. That could be an interesting field to enter. Last night I made peppers mmm so good, they turned out great, but thats just me :) It was a late night at work the past 2 days because I was roped into some Activision assignments, which is awesome because I get to be apart of some new business. I was working on a case study for PETA's veggie love campaign that was pulled from the  Super Bowl in 2009. STEAMY! Yesterday we also had focus groups with tweens, they were hilarious to listen to. They speak their mind and are WAY smarter than how their perceived. They all completely understood the whole PART of a balanced breakfast, which I am pretty sure I didn't get until a few years  ago it seems. They dont like being talked to as kids and call bullshit on most advertising. It was pretty awesome getting to sit in and listen to them interact and explain their views. The All Star game was yesterday as well and the American league won again now making them 12-0-1. DOMINATION! Even though it was only by one run like the last few years, it was a great game. The teams were just amazing (obviously). I wasnt able to watch that or  the HR derby because of work and being 3 hours earlier, so it made it a little difficult. But Ive enjoyed being busy, busy is good! Time goes by way faster when you arent facebooking and sporcling all day. Its either all or nothing, there is never an inbetween in the advertising world. You either have absolutely nothing to do or cant do everything because there is WAY too much piled on. Its been fun, I'm enjoying it. 

P&L